I went into testing DSH Perfumes Gekkou Hanami thinking I already had it figured out. It would be light and ethereal and pink. I was sort of right about the first two. On first application Gekkou Hanami has a moment of watery freshness, then citrus notes bring everything into soft focus. The citrus used is yuzu, a sort of Japanese grapefruit, and this citrus note in Hanami has a very definite Oriental feel to it. Unlike the brightness and zestiness of some citrus notes in perfume, this yuzu has a contained feel like the muted light shining from a Japanese paper lantern. Sake notes also add to this Japanese aura, contributing a very light fruity note as well as the creaminess of the rice used to make the sake.
Now that Hanami has set the stage -- I picture the delicate beauty of geishas gracefully teetering on wooden getas as seen in Japanese woodblock prints -- we begin to smell the florals. Our geishas are transported to a path lined with sakura trees exploding with blossoms, some of which fall then float in a nearby pond. The opening scent of yuzu has receded and now I smell light watery florals. The watery aspect makes it seem as scent caught on the breeze, airy and floating. In all honesty I've never smelled cherry blossoms, only some of the imitations with their candy pink juice. There was a Jo Malone version a few years ago years ago which failed to move me, and as much as I enjoy some L'Occitane scents, their cherry blossom perfume just smells like pink nothing to me.
Photo from etsy shop JapanLovelyCrafts
On the DSH Perfumes site, Dawn Spencer Hurwitz describes the creation of Gekkou Hanami, which translates as "Sakura Gazing in the Moonlight", in this way. "Hanami is the Japanese pastime of picnicking below the Sakura cherry trees while in blossom. The act of gazing at the blossoms as they fall like snow is an essential moment of beauty, and death. It is an integral experience for the Japanese culture."
If you are looking for a one note cherry blossom fragrance then you may be surprised by Gekkou Hanami. What I think Dawn has done is encapsulate the entire hanami experience: the sun fading into moonlight, the cherry blossoms scent on the breeze, perhaps a sip of sake, watery florals, and the gentle wood notes from the surrounding forest. Gekkou Hanami is a very pretty and somewhat contemplative scent to welcome spring, and beyond.
Top photo: Sakura Fubuki, Shower of Cherry Blossoms, 1940's woodblock print. My sample was kindly provided by DSH Perfumes.